Loom has become the default async video communication tool for good reason — it removes every friction point from recording and sharing a video. The one-click r...
Loom is a video communication tool that allows users to create and share annotated videos. It enables users to add commentary and annotations to videos, making it a valuable tool for presentations, tutorials, and remote work. Loom is developed by Blind, a startup based in San Francisco. It works by allowing users to record their screen and audio, and then add annotations and comments to the video. Loom solves the problem of making it difficult to effectively communicate and share ideas in a remote work environment. It allows users to create videos that are more engaging and informative, and that can be easily shared and understood by others. Loom is available as a monthly subscription service, starting at $12.50 per month.
Start recording your screen, camera, or both with a single click. Share the link before the recording even finishes uploading.
Every Loom video automatically gets a transcript and AI-generated summary. Find any moment in a video by searching the transcript.
Remove filler words, awkward pauses, and mistakes without video editing software. AI identifies and removes 'um', 'uh', and silence automatically.
See who watched your video, how long they watched, and where they dropped off. Useful for sales follow-ups and team communication.
Viewers can comment at specific timestamps and react with emoji. Transforms one-way video into async conversation.
Embed Loom videos in Notion, Slack, Jira, Gmail, and 50+ other tools. The Slack integration alone changes how teams communicate.
Free: 25 videos, 5 min limit. Business from $12.50/mo. Plans start from $12.50/month.
| Plan | Price | Key Features |
|---|---|---|
| Free | $0 | 25 videos, 5-minute limit, basic editing, 90-day storage |
| Business | $12.50/user/mo (annual) | Unlimited videos, no time limit, AI features, custom branding, analytics |
| Business + AI | $16/user/mo (annual) | Everything in Business plus advanced AI summaries, chapters, filler word removal |
Loom replaces a significant portion of meetings. Instead of scheduling a 30-minute call to explain something, record a 3-minute Loom and let people watch at their own pace.
Personalised video outreach gets dramatically higher response rates than text emails. Loom's viewer analytics tell you exactly who watched and for how long.
Loom is for quick async communication, not polished output. For training videos, marketing content, or anything requiring production quality, use dedicated video tools.
Loom has become the default async video communication tool for good reason — it removes every friction point from recording and sharing a video. The one-click recording, instant sharing link, and automatic AI transcripts make it genuinely faster than writing a detailed email for complex topics. The free tier's 25-video limit and 5-minute cap are restrictive for regular use, which is clearly intentional. The Business plan at $12.50/month per user is reasonable for teams but adds up quickly. For solopreneurs and freelancers, the free tier covers occasional use, and the Business plan is worth it if you record more than twice a week.